Lyft has recently expanded to offer state wide coverage in 32 states. This means that they will be providing ridesharing coverage in all areas (including rural locations) in these states.
This move was made in the midst of Uber’s recent PR struggles. It appears to be a solid strategic move, but servicing rural areas may prove to be difficult given Uber’s prominence in many of those areas.
We’ll see how this move pans out over time. Let’s take a look at the sign up bonuses offered at Lyft. We’ll look at the states that Lyft has recently updated to full, statewide coverage and the promotions they offer to bring on new drivers. For more information on the locations where Lyft operates, you can check out our full list of the cities where Lyft provides coverage.
Below is a list of the 40 cities where Lyft now offers full coverage.
Have previously had full coverage:
New York – Lyft sign up bonus New York
New Jersey – Lyft sign up bonus New Jersey
Rhode Island – Lyft sign up bonus Rhode Island
Connecticut – Lyft sign up bonus Connecticut
Florida – Lyft sign up bonus Florida
Maine – Lyft sign up bonus Maine
Delaware – Lyft sign up bonus Delaware
Hawaii – Lyft sign up bonus Hawaii
Recently added full coverage:
Alaska – Lyft sign up bonus Alaska
Arizona – Lyft sign up bonus Arizona
California – Lyft sign up bonus California
Georgia – Lyft sign up bonus Georgia
Iowa – Lyft sign up bonus Iowa
Idaho – Lyft sign up bonus Idaho
Indiana – Lyft sign up bonus Indiana
Kansas – Lyft sign up bonus Kansas
Kentucky – Lyft sign up bonus Kentucky
Maryland – Lyft sign up bonus Maryland
Michigan – Lyft sign up bonus Michigan
Missouri – Lyft sign up bonus Missouri
Mississippi – Lyft sign up bonus Mississippi
Montana – Lyft sign up bonus Montana
North Carolina – Lyft sign up bonus North Carolina
North Dakota – Lyft sign up bonus North Dakota
Nebraska – Lyft sign up bonus Nebraska
New Hampshire – Lyft sign up bonus New Hampshire
New Mexico – Lyft sign up bonus New Mexico
Nevada – Lyft sign up bonus Nevada
Ohio – Lyft sign up bonus Ohio
Oklahoma – Lyft sign up bonus Oklahoma
Pennsylvania – Lyft sign up bonus Pennsylvania
South Carolina – Lyft sign up bonus South Carolina
Tennessee – Lyft sign up bonus Tennessee
Texas – Lyft sign up bonus Texas
Utah – Lyft sign up bonus Utah
Virginia – Lyft sign up bonus Virginia
Wisconsin – Lyft sign up bonus Wisconsin
West Virginia – Lyft sign up bonus West Virginia
Wyoming – Lyft sign up bonus Wyoming
How will Lyft compete in these new markets?
There are a few important factors to consider when looking at Lyft’s ability to be competitive in these new regions. We’ll take a look at cost, wait time for rides and brand awareness.
Cost of Lyft vs. cost of Uber:
The cost of each service varies by market, but these changes are usually minimal. Overall, prices are nearly identical between Lyft and Uber in most markets. Lyft occasionally offers a lower booking fee as well as a lower minimum ride charge.
Another important factor in the pricing comparison is surge pricing. Lyft tends to have less surge pricing and smaller heat maps (giving passengers the ability to head outside of the high surge areas).
Given these factors, it’s safe to say that Lyft is often more competitive on pricing.
Wait time for Lyft vs. Uber:
The wait time for any ridesharing service depends largely on the number of drivers on the road. This gives Uber the advantage in most markets. Because they have a larger number of drivers on the road, odds are that a driver will be matched with a ride request closer to that location.
According to a Lyft spokesperson, in rural areas ride requests may take up to 10 minutes to arrive.
Brand awareness for Lyft vs. Uber:
The case for brand awareness is interesting. Overall, Uber has the most recognizable name of any ridesharing company. Uber has also been operating for some time in many of these markets that Lyft is just now reaching. You would expect that the average consumer would look to Uber for a ride before Lyft.
However, recent PR struggles for Uber may have shifted the playing field in this category. A large number of consumers have decided to protest Uber – mainly because of Travis Kalaniks behavior. It’s too soon to tell if Uber will bounce back from these issues. At the time, it looks like there is a window for Lyft to gain market share in many new regions while Uber struggles.
Is it still a good time to sign up to drive?
It’s certainly not as advantageous to drive for Lyft or Uber as it was 2 to 3 years ago. That said, there are still plenty of scenarios where it might make sense to pick up driving. Generally, it’s best played as a part time gig or an in-between jobs gig.
It is true that rate cuts and cuts to promotions have impacted the bottom line that most drivers can pull in. While it’s no longer the golden age for rideshare drivers, that doesn’t mean that you shouldn’t be driving.
Drivers who are strategic about when and where they drive (taking advantage of surge pricing and high density areas where they don’t wait between rides) can still make a decent hourly wage. While gas and vehicle maintenance can cut in to that wage, making money to drive your car around town is not a bad deal.
Rideshare driving provides the opportunity for drivers to network, meet new people and explore their city. It can provide drivers with instant cash flow in a time of need. It’s safe to say that driving for Lyft or Uber is still reasonable option for many people, and drivers continue to sign up for the services.